Supporting parents on their daily journey.
Vroom translates the science behind the brain’s executive functions into easy, actionable tips and messages that encourage back and forth interaction between parents and their young children. By promoting awareness and importance of early brain development, Vroom seeks to turn every parent into an active brain-builder.
The program’s approach is simple: meet parents and caregivers where they are, in places they already go, through trusted individuals and networks in their lives. Vroom reaches busy parents through mobile and digital technologies, and by leveraging household brands and entertainment channels as trusted messengers.
Parent Possible is the State Anchor for Vroom, providing training, leadership and guidance to partners and local program sites.
Principles to build the brain.
Vroom was developed by more than a dozen leading national researchers in child development and neuroscience. It is based on three core science principles:
- Positive Adult-Child Relationships
- Serve and Return interactions
- Executive Function Life Skills
All Vroom materials are available in Spanish and English. Some are also available in other languages. To download these materials, or to learn more about Vroom nationally, visit joinvroom.org.